Střední odborná škola dopravy a cestovního ruchu Krnov
The EverymanServes Students (ages 15-19)
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Střední odborná škola dopravy a cestovního ruchu Krnov anchors on Blue (#3d88c5) as their primary brand signal, paired with Blue (#a3b4c8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#3d88c5
Primary
#a3b4c8
Secondary
#ccd5de
Accent
#1f7dc0
Accent
#3e7dab
Accent
#ffffff
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Střední odborná škola dopravy a cestovního ruchu Krnov uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Střední odborná škola dopravy a cestovního ruchu Krnov is formal and professional, authoritative and decisive, cool and detached.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Krnov, CZ.
CZ
Krnov, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
SOŠ
Commonly used acronym for Střední odborná škola (Secondary Vocational School).
Montserrat
Modern and clean font used for headings and body text.
S-shaped logo
The logo features a stylized blue S shape, which is a distinctive visual element.
Group photo
The website features a group photo of students in various travel-related roles, creating a sense of community and showcasing the school's focus.
Social Media Intelligence
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