STUD, z.s.
The Everyman“Již od roku 1996 úspěšně pomáháme LGBT komunitě hledat své místo ve společnosti.”
Serves LGBTQ+ community, youth
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
STUD, z.s. anchors on a vivid Red (#bf1601) as their primary brand signal, paired with Blue (#019bf1), and accented by Green. The palette leans warm — inviting and energetic.
#bf1601
Primary
#019bf1
Secondary
#6ab703
Accent
#373737
Text
#fefefd
Background
#e7e4e4
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
STUD, z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
STUD, z.s. is formal and professional, authoritative and decisive.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on joomla!, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
STUD
The brand is known by its acronym.
Founding Year 1996
Mentions its founding year prominently.
STUD wordmark
The word "STUD" is rendered in a bold, sans-serif typeface with rounded corners, often in a dark gray color.
Rainbow Blocks
A pattern of rectangular blocks in rainbow colors (red, orange, yellow, green, blue, purple) is used above and below the wordmark.
Social Media Intelligence
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