Duha Studánka
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Duha Studánka anchors on a muted Yellow (#afb072) as their primary brand signal, paired with Pink (#c20262), and accented by Blue. The palette balances warm and cool tones.
#afb072
Primary
#c20262
Secondary
#281d92
Accent
#01d802
Accent
#dbcfd0
Accent
#cacafc
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in swiss (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Duha Studánka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Duha Studánka is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used for accents and highlights, evoking nature.
Duha (Rainbow)
The name 'Duha' (Rainbow) symbolizes diversity and inclusion.
Rainbow
The rainbow is used as a visual element in the logo, representing the organization's name 'Duha' which means 'Rainbow' in Czech.
Duha Logo Shape
The logo features the word 'Duha' stylized with a unique shape, incorporating the rainbow within the letters.
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