Studentská rada FF UK
The EverymanServes Students of the Faculty of Arts, Charles University
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Studentská rada FF UK anchors on a vivid Orange (#ffc857) as their primary brand signal, and accented by Blue. The palette leans warm — inviting and energetic.
#ffc857
Primary
#525b65
Text
#ffffff
Background
#2f2f79
Accent
#8ec760
Accent
#404040
Text
Typography
Headings set in Calibri (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.
icon_symbol
abstract
Icon
4/10
Brand Character
Studentská rada FF UK communicates with a balanced, middle-of-the-road voice.
third
college
soft
Signature Words
Design Playbook
candid, event photography
natural
full_color
flat
header
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Charles University
Affiliation with Charles University (FF UK).
Dark Blue
Used in the header and other design elements.
Open Sans
Used for body text, providing a clean and accessible reading experience.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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