Studijní a vědecká knihovna v Hradci Králové
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Studijní a vědecká knihovna v Hradci Králové anchors on a vivid Blue (#0fafe0) as their primary brand signal, paired with Blue (#acddeb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0fafe0
Primary
#acddeb
Secondary
#6c7f99
Accent
#3d4d63
Accent
#ffffff
Background
#a7a7a7
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Studijní a vědecká knihovna v Hradci Králové uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Studijní a vědecká knihovna v Hradci Králové is formal and professional.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Feedback Icon
A turquoise circle containing a speech bubble icon with three small figures below, representing feedback.
Social Media Intelligence
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