SE

Sušené maso

The Innocent
Food Products·Dried Meat·est. 2006·susene-maso.cz

Serves Active individuals and food enthusiasts seeking healthy and convenient protein snacks.

Open SansTraditionalnessauthentictraditionalwholesomereliable9/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Traditionalness

The brand emphasizes its heritage, Czech origin, and traditional methods, creating a sense of established quality and reliability. The high nostalgia score further reinforces this focus.

qualitytraditionhealthtaste

Color Intelligence

Sušené maso anchors on a vivid Red (#db0a0a) as their primary brand signal, paired with Green (#7a9c59), and accented by Blue. The palette leans warm — inviting and energetic.

#db0a0a

Primary

#7a9c59

Secondary

#ffffff

Background

#000000

Text

#eeeeee

Surface

#007cba

Accent

warm palette(4w/1c)Red · Green · Gray · Blue

Typography

Sušené maso uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital.

Aa
Open SansBodySans Serif
Aa
Open SansHeadingsSans Serif
Aa
Open SansnavigationSans Serif
Aa
WooCommerceUISans Serif

Logo Anatomy

No logo detected

Brand Character

Sušené maso is authoritative and decisive, energetic and passionate.

Nostalgia
79%
Confidence
75%
Enthusiasm
68%
Warmth
62%
Urgency
53%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

jerkybiltongsušené masozdravéprotein

Design Playbook

Photography

product-focused, appetizing, natural light

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Sušené maso is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sušené maso. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Established 2006

Heritage ElementSupporting

The website mentions the founding year of 2006, indicating a history and tradition.

Consistency80%
WebsiteSocial
ActiveOccasional

Blood Red

Signature ColorSupporting

The shade #db0a0a is used consistently for key elements like buttons and headings.

Consistency90%
WebsiteSocial
ActiveOccasional

Vacuum Sealed Pouches

Packaging CodeSupporting

Products are displayed in vacuum-sealed pouches, emphasizing freshness and quality.

Consistency70%
Website
ActiveOccasional

Descriptive Product Names

Naming ConventionSupporting

Product names clearly describe the type of dried meat and its flavor profile.

Consistency80%
Website
ActiveOccasional

Czech Origin

Cultural SymbolSupporting

The .cz domain and language indicate a Czech origin and target market.

Consistency90%
Website
ActiveOccasional

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