Světdami.cz
The Ruler“Prémiové postele České i Evropské výroby”
Serves Homeowners seeking quality beds
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Světdami.cz anchors on Blue (#6ccdc3) as their primary brand signal, paired with Blue (#a7e1db), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#6ccdc3
Primary
#a7e1db
Secondary
#e3f5f3
Accent
#ffffff
Background
#bee9e4
Accent
#000000
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Světdami.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, minimalist.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Světdami.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product_focused, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Poppins Headings
Use of Poppins font for headings, providing a modern and readable look.
Product Focus
Product names are descriptive and focus on the type of bed (e.g., boxspringové postele).
Czech Production
Emphasis on Czech production and European quality.
Clean Layout
Clean and simple website layout with clear navigation.
SVĚTDAMI typeface
The brand name uses a bold, sans-serif typeface with a distinctive caron accent over the 'Ě'.
Circular Floral Icon
A circular icon composed of stylized floral or leaf-like shapes arranged symmetrically around a central point.
Social Media Intelligence
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