SvobodaUčení.cz
The Everyman“Dům Svobodného přístavu”
Serves Individuals interested in self-directed learning and community-based education
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
SvobodaUčení.cz anchors on a vivid Yellow (#fcd500) as their primary brand signal, paired with Yellow (#fffe00), and accented by Yellow. The palette leans warm — inviting and energetic.
#fcd500
Primary
#fffe00
Secondary
#433900
Accent
#c5a701
Accent
#916c00
Accent
#ae9002
Accent
Typography
Headings set in UrzaGaramond (a serif — evoking tradition, authority, and print heritage), body in StormTypeRegula (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SvobodaUčení.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: minimalist, geometric.
Combination Mark
circle
Icon + Text
4/10
Brand Character
SvobodaUčení.cz is authoritative and decisive, energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
natural, documentary
natural
natural
flat
navbar
rounded
comfortable
image
Digital Footprint
.
Market Presence
Local market, headquartered in Jindřichovice pod Smrkem, CZ.
CZ
Jindřichovice pod Smrkem, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Bright Yellow
Used as the primary accent color, conveying a sense of energy and creativity.
Hind
Modern and readable font used for body text.
SvobodaUčení Symbol
A stylized symbol resembling a stylized 'A' with horizontal lines, used as a logo.
Dům Svobodného Přístavu
The brand name is written in a bold, sans-serif typeface, often in yellow or black.
Brushstroke Splatters
Use of black brushstroke splatters as a design element.
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