1. škola tradiční čínské medicíny – TČM
The Innocent“Učte se tradiční čínskou medicínu na nejstarší škole v České republice”
Serves Individuals interested in learning Traditional Chinese Medicine
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
1. škola tradiční čínské medicíny – TČM anchors on Red (#e1bab8) as their primary brand signal, paired with Red (#b24e49), and accented by Red. The palette leans warm — inviting and energetic.
#e1bab8
Primary
#b24e49
Secondary
#d09491
Accent
#bf6e6a
Accent
#c70000
Accent
#fffbf6
Background
Typography
Logo Anatomy
1. škola tradiční čínské medicíny – TČM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
1. škola tradiční čínské medicíny – TČM is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Rose Quartz
Used in the logo and website background, creating a calming and traditional feel.
Chinese Characters
Incorporates traditional Chinese characters in the logo and website design, reinforcing the brand's connection to traditional Chinese medicine.
Oldest School in Czech Republic
The website emphasizes its status as the oldest school for traditional Chinese medicine in the Czech Republic.
TČM Font
The use of the 'TČM' acronym in a specific, bold sans-serif font is a recurring visual element.
Social Media Intelligence
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