LUNACUP
The Ruler“Period Underwear & Menstrual Cups • LunaCare 🌙”
Serves Women seeking sustainable and comfortable menstrual products
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
LUNACUP anchors on Red (#ebc5bf) as their primary brand signal, paired with Red (#f6a7a0), and accented by Red. The palette leans warm — inviting and energetic.
#ebc5bf
Primary
#f6a7a0
Secondary
#fc8277
Accent
#fffdfd
Background
#f9ebea
Accent
#e39686
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LUNACUP uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: minimalist, modern, feminine.
Combination Mark
circle
Icon + Text
4/10
Brand Character
LUNACUP is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
product photography, lifestyle
natural
clean
flat
dropdown
rounded
comfortable
image_carousel
Digital Footprint
active on 1 social platform.
Market Presence
multinational, based in US, communicating in 8 languages.
US
multinational
en, sk, sl, cs, de, hu, pl, it
LUNACUP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by LUNACUP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
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Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Dusty Rose
#ebc5bf used throughout the site for backgrounds and accents.
Inter
Clean and modern sans-serif font used for body text, conveying a sense of clarity and accessibility.
LUNA+
Using 'LUNA' prefix for product names.
Leak-proof comfort for your cycle.
Appears in the meta description.
Crescent Moon Logo
A crescent moon shape inside a circle, used as the brand's logo.
Smiling Women
The brand uses photos of smiling women to represent their target audience and promote a positive image.
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