Z.s. TAP
The EverymanServes Families and children in the Czech Republic
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Z.s. TAP anchors on Yellow (#f0ece0) as their primary brand signal, paired with Orange (#c2baa5), and accented by Red. The palette leans warm — inviting and energetic.
#f0ece0
Primary
#c2baa5
Secondary
#ca1214
Accent
#284b4f
Accent
#5e473c
Accent
#000000
Background
Typography
Headings set in thetaptapregular (a sans-serif — clean, modern, and optimized for digital), body in ubuntulight (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Z.s. TAP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Z.s. TAP is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Z.s. TAP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Z.s. TAP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Brick Red
Used for key elements and calls to action.
ubuntulight
Used for body text, giving a modern and accessible feel.
Candid and Energetic
Photos of students and events with a focus on energy and inclusivity.
The Tap Tap
Repeated name, easy to remember.
Social Media Intelligence
More brands in Education
Explore other brands in this industry to compare visual identities.
