TRUESTEEL
The Hero“Kompletní vybavení do posilovny!”
Serves Gym owners and fitness enthusiasts
What Drives Them
Rises to the challenge. Inspires through competence and courage.
Color Intelligence
TRUESTEEL anchors on a vivid Blue (#e1f2fe) as their primary brand signal, paired with Blue (#007aff), and accented by Gray. The palette balances warm and cool tones.
#f9f9f9
Background
#dadada
Accent
#000000
Background
#e1f2fe
Primary
#007aff
Secondary
#059aff
Accent
Typography
Headings set in Metropolis (a sans-serif — clean, modern, and optimized for digital), body in Saira (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
TRUESTEEL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
TRUESTEEL is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 4 languages.
CZ
national
cs, sk, en, de
TRUESTEEL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TRUESTEEL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Electric Blue
Used for accents and calls to action, creating a modern and energetic feel.
Metropolis
Used for headings, providing a bold and modern look.
TRUESTEEL
Emphasizes the strength and durability of the products.
TRUESTEEL font
The TRUESTEEL logo uses a bold, sans-serif font with a slightly industrial and modern feel.
Abstract Hexagon Logo
The logo features an abstract geometric shape resembling a stylized hexagon with interlocking lines, suggesting strength and construction.
Social Media Intelligence
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