Tutor - přípravné kurzy
The Sage“Příprava na přijímací zkoušky a maturitu”
Serves Students preparing for entrance exams and graduation
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Tutor - přípravné kurzy anchors on a vivid Pink (#e90d8c) as their primary brand signal, paired with Red (#ff907e), and accented by Blue. The palette balances warm and cool tones.
#e90d8c
Primary
#000000
Background
#ff907e
Secondary
#e8ebf0
Accent
#6752e5
Accent
#b6aaff
Accent
Typography
Headings set in Nexa (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Tutor - přípravné kurzy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Tutor - přípravné kurzy is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
EA0C8C
Bright pink used for the logo and main elements, conveying a sense of energy and creativity.
Nexa
Used for headings, providing a modern and bold look.
Happy couple
A happy couple is used in the image, with one person giving the other a piggyback ride.
Speech bubble
A speech bubble shape is used to contain the text.
Social Media Intelligence
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