What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
TV Graphics anchors on Blue (#29146f) as their primary brand signal, paired with Yellow (#e8e3d4), and accented by Blue. The palette balances warm and cool tones.
#29146f
Primary
#e8e3d4
Secondary
#6e729c
Accent
#e88785
Accent
#ebe9fa
Accent
#c5cca5
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Times New Roman (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
TV Graphics uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
TV Graphics is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on pspad.
Market Presence
Regional presence, based in CZ.
CZ
regional
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Purple
Used in the logo and website header, #29146f.
Times New Roman
Used for body text, giving a traditional academic feel.
Textbook Cover Style
The website features textbook covers with a distinctive illustration style, characterized by colorful, slightly cartoonish depictions of buildings and mathematical symbols.
TV Graphics Logo
The logo features a stylized "TV" shape overlaid on a globe with a red circle.
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