ÚISK FF UK logo

ÚISK FF UK

The Everyman
Education·University Department·uisk.ff.cuni.cz

Serves Students and researchers in information studies and library science

Open SansInformativeAcademicProfessionalModern10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

KnowledgeInnovationCommunityAccessibility

Color Intelligence

ÚISK FF UK anchors on Blue (#135079) as their primary brand signal, and accented by Blue. The palette leans cool — projecting trust and professionalism.

#135079

Primary

#525b65

Text

#ffffff

Background

#407877

Accent

#abb8c3

Surface

cool palette(1w/4c)Blue

Typography

Headings set in Calibri (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
CalibriHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

ÚISK FF UK uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: academic, institutional, modern.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

academicinstitutionalmodern

Brand Character

ÚISK FF UK is formal and professional, authoritative and decisive, technically detailed.

Formality
85%
Confidence
85%
Technicality
70%
Warmth
55%
Enthusiasm
50%
Voice Person

third

Reading Level

college

CTA Style

soft

Signature Words

informační studiaknihovnictvítechnologieinformacestudijní obory

Design Playbook

Photography

stock, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 4 social platforms.

Built withwordpress
Social
facebookyoutubelinkedininstagram

Market Presence

Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs, en

ÚISK FF UK is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ÚISK FF UK. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
StackedIconText

Primary shape: rectangle

Complexity60%
academicinstitutionalmodern

Brand Codes

Dark Blue

Signature ColorSupporting

Used in the logo and website header, representing the university.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, creating a readable and accessible feel.

Consistency85%
Website
ActiveOccasional

ÚISK FF UK

Acronym CodeSupporting

The brand is known by its acronym.

Consistency100%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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