UJEP logo

UJEP

The Creator

UJEP – Tvoříme příležitosti tam, kde nechybí nadšení.

Education·University·ujep.cz

Serves Prospective students

LoraInnovativeAcademicCommunity-focusedEngaging11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

ExcellenceOpportunityInclusivityKnowledge

Color Intelligence

UJEP anchors on Purple (#702a91) as their primary brand signal, paired with Orange (#f36e1f), and accented by Blue. The palette leans warm — inviting and energetic.

#702a91

Primary

#f36e1f

Secondary

#0a827c

Accent

#d7171d

Accent

#fcbd10

Accent

#242423

Text

warm palette(4w/2c)Purple · Orange · Blue · Red · Gray

Typography

Headings set in tk-aktiv-grotesk-n4 (a sans-serif — clean, modern, and optimized for digital), body in Lora (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Aa
LoraBodySerif
Aa
tk-aktiv-grotesk-n4HeadingsSans Serif
Aa
aktiv-groteskUISans Serif

Logo Anatomy

UJEP uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

UJEP is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Enthusiasm
65%
Technicality
60%
Warmth
55%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

UJEPUniverzitapříležitostinadšení

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withwordpress
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, en

UJEP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UJEP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

UJEP

Acronym CodeSupporting

The brand name is an acronym

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

UJEP Purple

Signature ColorSupporting

#702a91 used in the logo and site accents

Consistency85%
WebsiteSocial
ActiveOccasional

Handshake Illustration

Illustration Style CodeSupporting

A whimsical, hand-drawn style illustration of two hands shaking, with a lightbulb above them and scattered geometric shapes.

Consistency90%
Website
ActiveOccasional

Diagonal Color Bars

PatternSupporting

A pattern of diagonal bars in a sequence of colors (gray, green, yellow, orange, red, teal, pink, blue).

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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