Univerzita Pardubice - DFJP
The Everyman“Studuj s námi”
Serves Prospective students
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Univerzita Pardubice - DFJP anchors on a vivid Red (#db1e0c) as their primary brand signal, paired with Blue (#32649f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#db1e0c
Primary
#32649f
Secondary
#fafbfb
Background
#abb6c1
Accent
#95a5b5
Accent
#1d3f65
Accent
Typography
Headings set in FenomenSans-SemiBold (a sans-serif — clean, modern, and optimized for digital), body in FenomenSans-BookItalic (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Univerzita Pardubice - DFJP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Univerzita Pardubice - DFJP is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
DFJP
Acronym for Dopravní Fakulta Jana Pernera.
UPCE Red
Used in the logo and as a primary accent color.
U shape
The letter U is used as a shape in the logo.
Social Media Intelligence
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