Univerzita Pardubice - Katedra tělovýchovy a sportu
The Everyman“Sportuj s námi”
Serves University students and staff
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Univerzita Pardubice - Katedra tělovýchovy a sportu anchors on Red (#d92717) as their primary brand signal, paired with Orange (#241d18), and accented by Red. The palette leans warm — inviting and energetic.
#d92717
Primary
#241d18
Secondary
#8d7770
Accent
#7b695d
Accent
#fcfcfc
Background
#db504c
Accent
Typography
Headings set in FenomenSans-SemiBold (a sans-serif — clean, modern, and optimized for digital), body in FenomenSans-BookItalic (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Univerzita Pardubice - Katedra tělovýchovy a sportu uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Univerzita Pardubice - Katedra tělovýchovy a sportu is formal and professional, authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Regional presence, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
regional
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Crimson Red
Used in the logo and as a primary color for headings and accents, conveying a sense of energy and passion.
UPCE
Used as the main identifier for the university.
Social Media Intelligence
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