What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Univerzita Tomáše Bati anchors on a vivid Orange (#ec731a) as their primary brand signal, paired with Orange (#fd5400), and accented by Pink. The palette leans warm — inviting and energetic.
#ec731a
Primary
#fd5400
Secondary
#5d323e
Accent
#b822a2
Accent
#1a161b
Background
#c44971
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in utb_textregular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Univerzita Tomáše Bati uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, institutional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Univerzita Tomáše Bati is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
campus, students, academic
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Zlín, CZ, communicating in 2 languages.
CZ
Zlín, CZ
national
cs, en
Univerzita Tomáše Bati is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Univerzita Tomáše Bati. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Orange
Used for the primary call-to-action buttons and accents, conveying energy and innovation.
Raleway
Used for headings, providing a modern and clean look.
UTB
The brand is known by its short name.
Social Media Intelligence
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