Univerzitní knihovna TUL
The Everyman“Od 27. 2. do 31. 3. 2026”
Serves University students and faculty
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Univerzitní knihovna TUL anchors on Blue (#5d4daf) as their primary brand signal, paired with Orange (#796d59), and accented by Yellow. The palette leans warm — inviting and energetic.
#5d4daf
Primary
#796d59
Secondary
#48412a
Accent
#a69787
Accent
#c9c7c8
Accent
#dddcdd
Accent
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Univerzitní knihovna TUL is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms, offers dark mode.
Market Presence
Regional presence, headquartered in Liberec, CZ.
CZ
Liberec, CZ
regional
cs
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Brand Codes
Dark Purple
Used for the logo and website elements.
TUL Mono
Used for headings, creating a modern and academic feel.
TUL
Stands for Technická univerzita v Liberci.
TUL Font
The 'UNIVERZITNÍ KNIHOVNA TUL' text uses a specific font, likely a sans-serif, with a distinct weight and letter spacing.
Accepted vs Indexed
The 'Accepted vs Indexed' image uses a cartoonish illustration style with bold lines and exaggerated features to depict the concept of academic publishing.
Social Media Intelligence
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