UPPER SPA
The RulerServes Couples and small groups seeking a private and luxurious wellness experience
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
UPPER SPA anchors on a muted Purple (#392f3f) as their primary brand signal, paired with Blue (#7f85a0), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#f3f4f2
Accent
#000000
Background
#392f3f
Primary
#7f85a0
Secondary
#46476e
Accent
#5f5f8a
Accent
Typography
Headings set in Cormorant Upright (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: minimalist, modern, abstract.
icon_symbol
geometric
Icon
4/10
Brand Character
UPPER SPA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
luxury, wellness, interior
soft
vibrant
flat
dropdown
rounded
generous
video
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
UPPER SPA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UPPER SPA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: geometric
Brand Codes
Lime Green
Used for accents and highlights, conveying freshness and relaxation.
Cormorant Upright
Elegant and distinctive font used for headings.
To, proč jezdíš na dovolenou zažiješ u nás.
Tagline emphasizing the experience.
UPPER logo font
The UPPER logo uses a specific sans-serif font with a geometric feel, visible in the logo at the top left.
Spa ambiance
The photography style features dimly lit, luxurious spa environments with soft lighting and focus on relaxation and wellness.
Social Media Intelligence
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