urbamo logo

urbamo

Dostupný designový městský mobiliář BENITO ze Španělska✓ Pomáháme zlepšovat vzhled a využití veřejných prostor✓ Tvoříme příjemné a funkční relaxační a městské zóny

Furniture·Outdoor Furniture·urbamo.cz

Serves Municipalities, architects, urban planners

Nunitomodernfunctionalaccessibledesign-oriented11/12 intel

What Drives Them

designfunctionalityaccessibilityurban improvement

Color Intelligence

urbamo anchors on a muted Orange (#7a5646) as their primary brand signal, paired with Orange (#8d5233). The palette leans warm — inviting and energetic.

#d0cdca

Background

#7a5646

Primary

#22213b

Background

#8d5233

Secondary

#afa5a1

Background

#fafafa

Background

warm palette(5w/1c)Gray · Orange · Blue

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
NunitoBodySans Serif
Aa
ArialUISans Serif
Aa
var(--template-font)navigationSans Serif
Aa
var(--template-headings-font)HeadingsSans Serif

Logo Anatomy

urbamo uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, minimalist.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

modernminimalist

Brand Character

urbamo is authoritative and decisive.

Confidence
75%
Enthusiasm
65%
Formality
55%
Warmth
55%
Technicality
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

městský mobiliářveřejné prostoryrelaxační zóny

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

active on 3 social platforms.

Social
facebooktwitterinstagram

Market Presence

Nationwide presence, based in ES.

Origin

ES

Market Scope

national

Languages

cs

urbamo is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by urbamo. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
modernminimalist

Brand Codes

Nunito

Typography CodeSupporting

Used for headings and key text, providing a modern and friendly feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Dark Blue #09367e

Signature ColorSupporting

Used for accents and highlights, conveying a sense of trust and reliability.

Consistency70%
WebsiteSocial
ActiveOccasional

Městský mobiliář BENITO

CatchphraseSupporting

Positions the brand as a provider of urban furniture from BENITO.

Consistency90%
WebsiteSocial
ActiveOccasional

Lifestyle product photography

Photography Style CodeSupporting

The product photography features people interacting with the street furniture in real-world settings, creating a lifestyle feel.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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