Úsměv nejen pro Kryštofa
The CaregiverServes Individuals and families affected by oncological diseases
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Úsměv nejen pro Kryštofa anchors on Blue (#2a404f) as their primary brand signal, paired with Blue (#d8dcdf), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2a404f
Primary
#d8dcdf
Secondary
#415462
Accent
#657680
Accent
#759097
Accent
#000000
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Úsměv nejen pro Kryštofa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Úsměv nejen pro Kryštofa is warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Praha, CZ.
CZ
Praha, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
#2a404f
Dark blue color used in the header and footer.
Poppins
Used for headings and body text, providing a modern and friendly look.
Kryštof
The foundation is named after Kryštof, suggesting a personal and emotional connection.
Cartoonish Illustration
The website uses a cartoonish illustration style with vibrant colors and detailed backgrounds, featuring a young boy and a wolf in a forest setting.
Smile Shape
The logo incorporates a stylized smile shape, visually representing the organization's name and mission.
Social Media Intelligence
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