Nadační fond Úsměv Seniorům
The CaregiverServes Seniors and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Nadační fond Úsměv Seniorům anchors on a vivid Blue (#0f2ccf) as their primary brand signal, paired with Blue (#acbeff), and accented by Red. The palette leans cool — projecting trust and professionalism.
#0f2ccf
Primary
#acbeff
Secondary
#d5dfff
Background
#9c2426
Accent
#0d4f3d
Text
#fdead2
Surface
Typography
Headings set in caudex (a serif — evoking tradition, authority, and print heritage), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Nadační fond Úsměv Seniorům is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Warm, Authentic, Real-life
natural
warm
flat
top
rounded
comfortable
image
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Charity Blue
Used in the logo and website design, specifically #0f2ccf.
Dancing Script
Used for decorative elements, adding a touch of warmth and friendliness.
Úsměv Seniorům
The name itself serves as a constant reminder of the organization's mission.
Social Media Intelligence
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