Ústav českých dějin Filozofické fakulty - Univerzita Karlova
The InnocentServes Students and researchers of Czech history
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ústav českých dějin Filozofické fakulty - Univerzita Karlova anchors on a vivid Red (#820000) as their primary brand signal, paired with Red (#bf0000), and accented by Green. The palette leans warm — inviting and energetic.
#820000
Primary
#525b65
Text
#ffffff
Background
#bf0000
Secondary
#8ec760
Accent
#f78da7
Surface
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: minimalist, geometric.
icon_symbol
circle
Icon
4/10
Brand Character
Ústav českých dějin Filozofické fakulty - Univerzita Karlova is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
historical, academic
natural
grayscale
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
national
cs, en
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Logo Variants
Primary SVG
Primary LogoPrimary shape: circle
Brand Codes
Dark Red
Used in the university logo and website header, specifically #820000.
Charles University Seal
The university seal represents a long-standing academic tradition.
Open Sans
Used for body text, providing a clean and accessible reading experience.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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