Ústav evropské etnologie Filozofické fakulty Masarykovy univerzity
The Innocent“Mezi lidmi: tradice a inovace”
Serves Students and researchers interested in European ethnology
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ústav evropské etnologie Filozofické fakulty Masarykovy univerzity anchors on a muted Green (#4e5b3a) as their primary brand signal, paired with Green (#243218), and accented by Yellow. The palette leans warm — inviting and energetic.
#4e5b3a
Primary
#243218
Secondary
#817f6a
Accent
#b4b3b4
Accent
#dadada
Accent
#fefefe
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ústav evropské etnologie Filozofické fakulty Masarykovy univerzity uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ústav evropské etnologie Filozofické fakulty Masarykovy univerzity is formal and professional, authoritative and decisive, technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Green
Used in the website's header and accents, associated with academia and tradition.
Arial
Used for body text, ensuring readability and a classic academic feel.
Masaryk University
Affiliation with a prominent Czech university.
Mezi lidmi: tradice a inovace
Tagline emphasizing the study of people, tradition, and innovation.
Social Media Intelligence
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