Ústav jazykové odborné přípravy - Univerzita Karlova
The EverymanServes Prospective students
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ústav jazykové odborné přípravy - Univerzita Karlova anchors on Red (#d53c4d) as their primary brand signal, paired with Blue (#063553), and accented by Gray. The palette leans warm — inviting and energetic.
#d53c4d
Primary
#d0d0d0
Accent
#a8a8a8
Accent
#063553
Secondary
#fcfcfc
Background
#274967
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ústav jazykové odborné přípravy - Univerzita Karlova uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ústav jazykové odborné přípravy - Univerzita Karlova is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Red
Used for the logo and website design, conveying authority and tradition.
Open Sans
Used for body text, providing a readable and modern look.
ÚJOP
The brand is often referred to by its acronym.
Seal of Charles University
The seal features a king and a saint, surrounded by text in Latin, used as a logo.
Social Media Intelligence
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