Ústav práva a právní vědy
The Sage“Studujte prestižní MBA, LL.M. a DBA v Praze”
Serves Professionals seeking advanced degrees
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Ústav práva a právní vědy anchors on a vivid Blue (#006086) as their primary brand signal, paired with Blue (#00b0e9), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#006086
Primary
#00b0e9
Secondary
#000000
Background
#dee2e6
Accent
#343a40
Accent
#ffc107
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in OpenSans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ústav práva a právní vědy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ústav práva a právní vědy is formal and professional, authoritative and decisive, technically detailed.
third
college
urgent
Signature Words
Design Playbook
Professional, Stock
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
ÚPV
Shortened name for the institute.
#006086
Dark blue used in the logo and website design, conveying trust and professionalism.
Open Sans
Clean and readable font used for body text, ensuring accessibility.
Stylized HP
A stylized, geometric logo resembling the letters 'H' and 'P' combined into a single shape.
Social Media Intelligence
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