Ústav pro dějiny umění Filozofické fakulty - Univerzita Karlova logo

Ústav pro dějiny umění Filozofické fakulty - Univerzita Karlova

The Innocent
Education·University Department·udu.ff.cuni.cz

Serves Students and researchers in art history

Open SansScholarlyTraditionalIntellectualAuthoritative10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

KnowledgeResearchAcademic ExcellenceHistorical Preservation

Color Intelligence

Ústav pro dějiny umění Filozofické fakulty - Univerzita Karlova anchors on Orange (#e57824) as their primary brand signal, paired with Blue (#17253d), and accented by Green. The palette leans warm — inviting and energetic.

#e57824

Primary

#17253d

Secondary

#525b65

Text

#ffffff

Background

#8ec760

Accent

#f78da7

Surface

warm palette(3w/2c)Orange · Blue · Green · Red

Typography

Headings set in Calibri (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
CalibriHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

Ústav pro dějiny umění Filozofické fakulty - Univerzita Karlova uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: academic, institutional, traditional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

academicinstitutionaltraditional

Brand Character

Ústav pro dějiny umění Filozofické fakulty - Univerzita Karlova is formal and professional, authoritative and decisive, technically detailed.

Technicality
85%
Formality
80%
Confidence
80%
Warmth
65%
Enthusiasm
60%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

ÚstavdějinyuměníFilozofickéfakulty

Design Playbook

Photography

historical, academic

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

static

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withwordpress
Social
facebooktwitter

Market Presence

Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs, en

Ústav pro dějiny umění Filozofické fakulty - Univerzita Karlova is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ústav pro dějiny umění Filozofické fakulty - Univerzita Karlova. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity60%
academicinstitutionaltraditional

Brand Codes

ÚDU

Acronym CodeSupporting

The brand is known by its acronym, ÚDU.

Consistency90%
WebsiteSocial
ActiveOccasional

Charles University Affiliation

Cultural SymbolSupporting

Affiliation with Charles University (Univerzita Karlova) connects the brand to a prestigious and historic Czech educational institution.

Consistency80%
WebsiteSocial
ActiveOccasional

Seal of Charles University

Cultural SymbolSupporting

The seal features two figures, one holding a spear and shield, and the other holding a shield with an eagle, surrounded by a circular inscription.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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