Ústav pro klasickou archeologii Filozofické fakulty - Univerzita Karlova logo

Ústav pro klasickou archeologii Filozofické fakulty - Univerzita Karlova

The Ruler
Education·University Department·ukar.ff.cuni.cz

Serves Students, Researchers, Academics

Open SansScholarlyTraditionalAuthoritativeAcademic10/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

ResearchEducationPreservation of KnowledgeAcademic Excellence

Color Intelligence

Ústav pro klasickou archeologii Filozofické fakulty - Univerzita Karlova anchors on Blue (#135079) as their primary brand signal, paired with Blue (#00264a). The palette leans cool — projecting trust and professionalism.

#135079

Primary

#00264a

Secondary

#525b65

Text

#ffffff

Background

#abb8c3

Surface

cool palette(1w/4c)Blue

Typography

Headings set in Calibri (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
CalibriHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: academic, institutional.

Type

icon_symbol

Primary Shape

abstract

Contains

Icon

Complexity

5/10

academicinstitutional

Brand Character

Ústav pro klasickou archeologii Filozofické fakulty - Univerzita Karlova is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Technicality
90%
Formality
85%
Confidence
75%
Exclusivity
70%
Nostalgia
60%
Voice Person

third

Reading Level

graduate

CTA Style

formal

Signature Words

klasická archeologieFilozofická fakultaUniverzita Karlovaarcheologie

Design Playbook

Photography

documentary, historical

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

static

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withwordpress
Social
twitterfacebookinstagram

Market Presence

Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs, en

Ústav pro klasickou archeologii Filozofické fakulty - Univerzita Karlova is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ústav pro klasickou archeologii Filozofické fakulty - Univerzita Karlova. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Icon Symbol
Icon

Primary shape: abstract

Complexity50%
academicinstitutional

Brand Codes

Dark Blue

Signature ColorSupporting

Used in the logo and as a primary color for headings and links.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency85%
WebsiteSocial
ActiveOccasional

Charles University

Cultural SymbolSupporting

Affiliation with Charles University, a significant cultural institution.

Consistency100%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook

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Instagram

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