Ústav vědeckých informací 2. lékařské fakulty Univerzity Karlovy logo

Ústav vědeckých informací 2. lékařské fakulty Univerzity Karlovy

The Ruler
Education·Library·knihovna.lf2.cuni.cz

Serves Medical students and faculty

Open SansInformativeAcademicReliableHelpful10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

KnowledgeResearchEducationAccessibility

Color Intelligence

Ústav vědeckých informací 2. lékařské fakulty Univerzity Karlovy anchors on a vivid Green (#008000) as their primary brand signal, paired with Red (#cc2c32). The palette leans warm — inviting and energetic.

#008000

Primary

#cc2c32

Secondary

#ffffff

Background

#666666

Text

#f2f2f2

Surface

warm palette(4w/1c)Green · Red · Gray

Typography

Headings set in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Source Sans ProHeadingsSans Serif
Aa
Latosecondary_headingSans Serif
Aa
PT SansnavigationSans Serif

Logo Anatomy

Ústav vědeckých informací 2. lékařské fakulty Univerzity Karlovy uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, academic.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanacademic

Brand Character

Ústav vědeckých informací 2. lékařské fakulty Univerzity Karlovy is formal and professional, authoritative and decisive, technically detailed.

Formality
80%
Confidence
75%
Technicality
70%
Warmth
50%
Enthusiasm
40%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

fakultaknihovnaústavvědeckýchinformací

Design Playbook

Photography

stock, professional

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withwordpress
Social
twitterfacebookinstagram

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

Ústav vědeckých informací 2. lékařské fakulty Univerzity Karlovy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ústav vědeckých informací 2. lékařské fakulty Univerzity Karlovy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanacademic

Brand Codes

#008000

Signature ColorSupporting

Used for key links and elements, suggesting health and knowledge.

Consistency70%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a modern and readable feel.

Consistency90%
Website
ActiveOccasional

LF2

Acronym CodeSupporting

Abbreviation for 2nd Medical Faculty.

Consistency100%
WebsiteSocial
ActiveOccasional

FN M-H

Typography CodeSupporting

The logo features the letters 'FN M-H' in a bold, sans-serif typeface, stacked vertically.

Consistency90%
Website
ActiveOccasional

Caduceus

Cultural SymbolSupporting

The logo incorporates a stylized caduceus symbol, representing medicine and healthcare.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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