Skautské středisko Orlice Ústí nad Orlicí
The Explorer“Dobrodružství – charakter – příroda – kamarádi. Skaut.”
Serves Youth
What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
The brand is a local chapter of the Czech scouting organization. All aspects of the brand point to the core values and activities associated with the scouting movement, making 'Scouting-ness' the most encompassing and distinctive positioning concept.
Color Intelligence
Skautské středisko Orlice Ústí nad Orlicí anchors on Green (#e2eec6) as their primary brand signal, paired with Green (#88ba15), and accented by Green. The palette leans warm — inviting and energetic.
#e2eec6
Primary
#88ba15
Secondary
#a3ca4a
Accent
#c1db85
Accent
#fffffe
Background
#60812f
Accent
Typography
Headings set in skautbold (a sans-serif — clean, modern, and optimized for digital), body in NonBreakingSpaceOverride (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Skautské středisko Orlice Ústí nad Orlicí is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible and playful and witty.
first_plural
middle_school
playful
Signature Words
Design Playbook
Candid, Outdoor
natural
full_color
flat
navbar
rounded
loose
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Ústí nad Orlicí, CZ.
CZ
Ústí nad Orlicí, CZ
local
cs
Skautské středisko Orlice Ústí nad Orlicí is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Skautské středisko Orlice Ústí nad Orlicí. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Scout Green
The shade #3b8414 is used for primary buttons and accents.
Skaut Bold
The skautbold font is used for headings.
Czech Scouting
References to Czech scouting traditions and values.
Adventure, Character, Nature, Friends
The tagline 'Dobrodružství – charakter – příroda – kamarádi. Skaut.' is prominently displayed.
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