Ústřední knihovna Univerzity Karlovy
The InnocentServes University students and researchers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ústřední knihovna Univerzity Karlovy anchors on Red (#cc2c32) as their primary brand signal, and accented by Red. The palette leans warm — inviting and energetic.
#cc2c32
Primary
#ffffff
Background
#333333
Text
#da532c
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ústřední knihovna Univerzity Karlovy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ústřední knihovna Univerzity Karlovy is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Ústřední knihovna Univerzity Karlovy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ústřední knihovna Univerzity Karlovy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
CC2C32
Used for the main header and accents, a deep red associated with academia.
Open Sans
Used for body text, providing a clean and readable experience.
Univerzity Karlovy
Reference to Charles University, a significant Czech cultural institution.
Diamond
A red diamond shape is used as a visual element.
Social Media Intelligence
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