Vinařství Fůkalovi
The InnocentServes Wine enthusiasts interested in Czech wines and regional producers.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Vinařství Fůkalovi anchors on Green (#e5efe0) as their primary brand signal, paired with Orange (#f0c04b), and accented by Red. The palette leans warm — inviting and energetic.
#e5efe0
Primary
#f0c04b
Secondary
#d7644d
Accent
#b5a289
Accent
#9b1e1c
Accent
#2c271f
Accent
Typography
Headings set in Dancing Script (a script — elegant and expressive with calligraphic flair), body in Montserrat (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Vinařství Fůkalovi uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Vinařství Fůkalovi is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Natural, Product shots, Vineyard scenes
Natural Light
Natural
Line Icons
Dropdown Menu
Rounded
Comfortable
image
Digital Footprint
Built on Bootstrap.
Market Presence
Regional presence, headquartered in Velké Pavlovice, CZ.
CZ
Velké Pavlovice, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Family Tradition
Emphasis on being a family-run winery with a rich history in the South Moravia region.
South Moravian Identity
Strong association with the South Moravian wine region, highlighting local traditions and terroir.
Sage Green Accent
The #75b798 sage green color is used for key elements like buttons and accents, creating a natural and fresh feel.
Dancing Script for Headings
Use of Dancing Script for headings adds a touch of elegance and personality.
Vineyard Illustration
A detailed, vintage-style illustration of a vineyard landscape is used on the wine labels.
Script Logo
The winery's name is written in a distinctive, flowing script font, often accompanied by a stylized grape cluster.
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