VINYLOVÉ - PODLAHY.cz
The Ruler“Vinylová podlaha pro váš domov | Expert na vinyl”
Serves Homeowners, Interior Designers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
VINYLOVÉ - PODLAHY.cz anchors on Blue (#1077b6) as their primary brand signal, paired with Yellow (#ffc107), and accented by Gray. The palette balances warm and cool tones.
#1077b6
Primary
#f0f0f0
Accent
#ffc107
Secondary
#010202
Background
#dc3545
Accent
#1abc9c
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
VINYLOVÉ - PODLAHY.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
VINYLOVÉ - PODLAHY.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
1076B6
Blue color used for primary calls to action and branding elements.
Oswald
Used for headings, providing a modern and bold look.
Descriptive Product Names
Product names are descriptive, such as 'lepená vinylová podlaha' and 'plovoucí vinylová podlaha'.
Heart-integrated logo
The word "LOVE" is integrated with a heart shape, creating a distinctive visual element within the logo.
Mixed font weight
The logo uses a combination of bold and regular font weights to emphasize certain parts of the brand name.
Social Media Intelligence
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