Vitana
The Innocent“Nejlepší recepty a produkty pro život s chutí”
Serves Home cooks
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Vitana anchors on a vivid Red (#d60911) as their primary brand signal, paired with Red (#e13925), and accented by Orange. The palette leans warm — inviting and energetic.
#d60911
Primary
#e13925
Secondary
#4c3725
Accent
#c9a571
Accent
#e95b0c
Accent
#fefefe
Background
Typography
Headings set in bold (a sans-serif — clean, modern, and optimized for digital), body in regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Vitana uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Vitana is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Vitana is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Vitana. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Pro život s chutí
Tagline emphasizing flavor and enjoyment of life.
D60911
Vitana Red, used in the logo and throughout the website.
Vitana packaging
Vitana products feature a red and yellow logo and a consistent design style with product names and ingredients prominently displayed.
Food photography
The food photography style features rustic wooden backgrounds and close-up shots of dishes with ingredients scattered around, creating a warm and inviting feel.
Social Media Intelligence
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