Vitra Koncept, s.r.o. logo

Vitra Koncept, s.r.o.

The Ruler

Home Stories for Spring

Furniture·Home Furnishings·vitra.com

Serves Design-conscious consumers

vitraFuturaV2innovativedesign-focusedsophisticatedmodern11/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

qualitydesigninnovationsustainability

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#fefefe

Background

#313131

Text

#dddddd

Accent

#737373

Background

#000000

Background

#525046

Accent

warm palette(6w/0c)Gray

Typography

Headings set in vitraFuturaV2 (a sans-serif — clean, modern, and optimized for digital), body in Futura (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
vitraFuturaV2HeadingsSans Serif
Aa
vitraFuturasecondary_headingSans Serif
Aa
FuturaBodySans Serif
Aa
ArialUISans Serif

Logo Anatomy

Vitra Koncept, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Vitra Koncept, s.r.o. is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Exclusivity
70%
Technicality
60%
Enthusiasm
50%
Voice Person

third

Reading Level

college

CTA Style

direct

Design Playbook

No design patterns detected

Digital Footprint

active on 6 social platforms.

Social
youtubetwitterfacebookpinterestinstagramlinkedin

Market Presence

Global presence, based in CH.

Origin

CH

Market Scope

global

Languages

fr

Vitra Koncept, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Vitra Koncept, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Lifestyle setting

Photography Style CodeSupporting

Products are photographed in natural, outdoor settings to evoke a sense of lifestyle and design.

Consistency90%
Website
ActiveOccasional

Vitra 'V'

Signature ShapeSupporting

The Vitra logo features a distinctive 'V' shape with a dot.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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