Výzkumný ústav pro podnikání a inovace
The CreatorServes Researchers, educators, entrepreneurs
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Výzkumný ústav pro podnikání a inovace anchors on a vivid Blue (#019de2) as their primary brand signal, paired with Blue (#0c83ca), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#019de2
Primary
#0c83ca
Secondary
#65c3db
Accent
#584d9f
Accent
#286bbe
Accent
#000000
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Výzkumný ústav pro podnikání a inovace uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Výzkumný ústav pro podnikání a inovace is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
professional, stock
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Teal Blue
Used for the logo and primary accents, specifically #109bca.
Open Sans
Used for body text, providing a clean and readable feel.
VUPI
Acronym for Výzkumný ústav pro podnikání a inovace.
Infinity Loop
The logo features an infinity loop shape formed by interconnected circles, suggesting interconnectedness and continuous innovation.
Vupi Font
The 'vupi' text uses a sans-serif font with rounded terminals, giving it a modern and approachable feel.
VR Immersion
The homepage features a photograph of a person wearing a VR headset, suggesting a focus on virtual reality and immersive experiences.
Social Media Intelligence
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