Vysoké učení technické v Brně
The Creator“Místo, kde stojí za to se potkat”
Serves Students
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Vysoké učení technické v Brně anchors on a vivid Red (#e3002a) as their primary brand signal, paired with Red (#cb1316), and accented by Red. The palette leans warm — inviting and energetic.
#e3002a
Primary
#cb1316
Secondary
#cfabac
Accent
#d65263
Accent
#f0768b
Accent
#ea3d5c
Accent
Typography
Headings set in Vafle (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Vysoké učení technické v Brně uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
Vysoké učení technické v Brně is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
professional, candid
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
active on 6 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#e3002a
Bright red color used for key elements, conveying energy and highlighting important information.
Open Sans
Used for body text, providing a clean and readable experience.
120-year Tradition
Emphasis on the long-standing tradition and history of the university.
Social Media Intelligence
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