Wacker Neuson
The Ruler“První systém výměny korby pro dempry”
Serves Construction Professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Wacker Neuson anchors on a vivid Yellow (#fdd412) as their primary brand signal, paired with Red (#cb1a25), and accented by Orange. The palette leans warm — inviting and energetic.
#fdd412
Primary
#cb1a25
Secondary
#edeeee
Background
#464f4c
Text
#241f20
Text
#675649
Accent
Typography
Headings set in WackerNeuson Regular (a sans-serif — clean, modern, and optimized for digital), body in HelveticaNeue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Wacker Neuson uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Wacker Neuson is formal and professional, authoritative and decisive, cool and detached — also energetic and passionate and technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on typo3, active on 4 social platforms.
Market Presence
multinational, based in XX, communicating in 17 languages.
XX
multinational
cs, es, en, fr, pt, de, nl, hu, it, pl, ru, sk, tr, no, da, sv, zh
Wacker Neuson is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Wacker Neuson. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Wacker Neuson Yellow
#fdd412 used in the logo and throughout the website.
HelveticaNeue
Used for body text, providing a clean and professional look.
Founded in 1848
The company emphasizes its long history and expertise.
Product in natural environment
The product is photographed in a natural environment, showcasing its use in a real-world setting.
Social Media Intelligence
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