Lumos Foundation
What Drives Them
Lumos, founded by author J.K. Rowling, realises every child’s right to a family by transforming care systems around the world.
Color Intelligence
Lumos Foundation anchors on Blue (#15132d) as their primary brand signal, paired with Orange (#a98625), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#15132d
Primary
#a98625
Secondary
#a7a6af
Accent
#f7f6f7
Background
#433932
Accent
#000001
Background
Typography
Headings set in League Gothic (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lumos Foundation uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lumos Foundation is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Global presence, based in GB.
GB
global
en
Lumos Foundation is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lumos Foundation. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
J.K. Rowling
The organization was founded by J.K. Rowling, and her association is prominently featured.
League Gothic
Used for headings, giving a strong and impactful visual presence.
Transforming care systems
The founding story focuses on the mission to transform care systems for children worldwide.
Social Media Intelligence
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