UTA Edenred
The Creator“we simplify mobility”
Serves Businesses with vehicle fleets
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
UTA Edenred anchors on a vivid Red (#f72717) as their primary brand signal, paired with Red (#fa0000), and accented by Orange. The palette leans warm — inviting and energetic.
#f72717
Primary
#fa0000
Secondary
#fd4c00
Accent
#000000
Background
#dee2e6
Accent
#f7f8f9
Background
Typography
Headings set in Plus Jakarta Display (a sans-serif — clean, modern, and optimized for digital), body in Edenred (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
UTA Edenred uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
UTA Edenred is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
professional, corporate
natural
full_color
flat
top_navigation
rounded
balanced
image_carousel
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
multinational, based in DE, communicating in 15 languages.
DE
multinational
de, bg, cs, en, es, et, fr, hu, it, lt, nl, pl, ro, sk, uk
UTA Edenred is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UTA Edenred. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
UTA Red
Used prominently in the logo and website design, conveying energy and urgency.
Plus Jakarta Display
Modern and bold font, reflecting innovation and forward-thinking.
UTA
The brand is known by its acronym.
we simplify mobility
Tagline used to communicate the brand's value proposition.
Social Media Intelligence
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