X-soft
The Caregiver“Active 24 - Specifické poruchy učení - Výukové programy pro děti se SPU”
Serves Children with learning disabilities
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
X-soft anchors on Blue (#b2cae4) as their primary brand signal, paired with Blue (#010178), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b2cae4
Primary
#010178
Secondary
#2d2885
Accent
#1d19f6
Accent
#9798f5
Accent
#b8b268
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
X-soft uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
X-soft is warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
Used in the header and various buttons, creating a consistent visual element.
Tahoma
Used for body text, giving a clean, readable appearance.
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