
Základní škola a Mateřská škola Chvalšiny
The Everyman“Moderní otevřená škola všem”
Serves Parents and children in Chvalšiny
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Základní škola a Mateřská škola Chvalšiny anchors on Blue (#1a376d) as their primary brand signal, paired with Blue (#80b4c0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#1a376d
Primary
#80b4c0
Secondary
#f0f3f3
Accent
#5f8499
Accent
#31557f
Accent
#96ab9b
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Poppins (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Základní škola a Mateřská škola Chvalšiny uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Základní škola a Mateřská škola Chvalšiny is formal and professional, warm and approachable, simply spoken and accessible.
third
middle_school
formal
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Chvalšiny, CZ.
CZ
Chvalšiny, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#1a376d
Dark blue used in the header and other prominent areas.
Playfair Display
Used for headings, lending a classic, slightly formal feel.
Czech Language
The entire website is in Czech, emphasizing local relevance.
Children with raised hands
Photography featuring smiling children with raised hands, suggesting joy and enthusiasm.
Social Media Intelligence
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