Základní škola a Střední škola Karla Herforta
The Innocent“Hodnoty, které se snažíme předávat našim žákům”
Serves Students and their parents
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Základní škola a Střední škola Karla Herforta anchors on a vivid Green (#008923) as their primary brand signal, paired with Gray (#666666), and accented by Blue. The palette leans warm — inviting and energetic.
#008923
Primary
#ffffff
Background
#000000
Text
#666666
Secondary
#1863dc
Accent
#f78da7
Surface
Typography
Headings set in Sora (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Základní škola a Střední škola Karla Herforta uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, institutional, formal.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Základní škola a Střední škola Karla Herforta is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
realistic, candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#008923
Green color used for the logo and primary headings.
Open Sans
Used for body text, providing a clean and readable look.
School Type + Name
Naming convention includes the school type followed by the name.
Prague Castle
A white, stylized illustration of Prague Castle is featured in the center of the logo.
Building Illustration
A white, stylized illustration of a building, possibly a castle or school, is featured in the center of the logo.
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