Základní škola Marie Uchytilové Kralovice
The Innocent“Základní škola Marie Uchytilové Kralovice”
Serves Children and their parents
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Základní škola Marie Uchytilové Kralovice anchors on a vivid Orange (#fa8002) as their primary brand signal, paired with Yellow (#f5df8e), and accented by Red. The palette leans warm — inviting and energetic.
#fa8002
Primary
#f5df8e
Secondary
#000000
Background
#fe868b
Accent
#eeeaea
Accent
#ffffff
Background
Typography
Headings set in Vollkorn (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Základní škola Marie Uchytilové Kralovice uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Základní škola Marie Uchytilové Kralovice is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Kralovice, CZ.
CZ
Kralovice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
fa8002
Used for headings and accents throughout the website.
Open Sans
Used for body text, creating a clean and readable feel.
Czech Education System
The website reflects the standard structure and information expected of a Czech primary school.
Chevron
A chevron shape with rainbow colors is visible.
Rainbow Chevron
A chevron shape with a rainbow gradient.
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