Ski Servis Zásada
The EverymanServes Families and individuals seeking skiing and snowboarding opportunities in the Jizera Mountains.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ski Servis Zásada anchors on Blue (#36c4d2) as their primary brand signal, paired with Orange (#f89406), and accented by Red. The palette balances warm and cool tones.
#36c4d2
Primary
#3c4262
Text
#f2dede
Background
#cd3a5a
Accent
#f89406
Secondary
#d9edf7
Surface
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in SourceSansProLight (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Ski Servis Zásada is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Outdoor, Action, Scenic
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Joomla, active on 1 social platform.
Market Presence
Local market, headquartered in Zásada, CZ, communicating in 2 languages.
CZ
Zásada, CZ
local
cs, en
Ski Servis Zásada is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ski Servis Zásada. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
#36c4d2
Light blue used for highlights and calls to action.
Rodinné lyžování
Focus on family-friendly skiing.
Social Media Intelligence
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