ZeroWejst.cz logo

ZeroWejst.cz

The Everyman
E-commerce·Online Store·zerowejst.cz

Serves Environmentally conscious consumers

Neue Haas GroteskSustainableEco-friendlyPracticalInformative10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

SustainabilityEnvironmental responsibilityMinimalismCommunity

Color Intelligence

ZeroWejst.cz anchors on a vivid Orange (#fcaf00) as their primary brand signal, paired with Green (#00e259), and accented by Blue. The palette balances warm and cool tones.

#fcaf00

Primary

#00e259

Secondary

#3a87ff

Accent

#000000

Text

#e2f2ff

Accent

#706d64

Accent

balanced palette(3w/3c)Orange · Green · Blue · Gray

Typography

Headings set in Neue Haas Grotesk (a sans-serif — clean, modern, and optimized for digital), body in neue-haas-grotesk-text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Neue Haas GroteskHeadingsSans Serif
Aa
neue-haas-grotesk-displaysecondary_headingSans Serif
Aa
neue-haas-grotesk-textBodySans Serif
Aa
MenlocodeMonospace

Logo Anatomy

ZeroWejst.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ZeroWejst.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Confidence
80%
Enthusiasm
75%
Warmth
70%
Formality
50%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

zerowasteekologickéudržitelnéprodukty

Design Playbook

No design patterns detected

Digital Footprint

Built on Next.js, active on 5 social platforms.

Built withNext.js
Social
youtubefacebookinstagramtwitterlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ZeroWejst.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZeroWejst.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#00e159

Signature ColorSupporting

Bright green used for primary buttons and accents, conveying eco-friendliness and sustainability.

Consistency80%
Website
ActiveOccasional

Zero Waste

CatchphraseSupporting

Core concept and repeated phrase emphasizing the brand's mission.

Consistency90%
WebsiteSocial
ActiveOccasional

ZeroWejst.cz

Naming ConventionSupporting

Direct naming convention indicating the brand's focus on zero waste products.

Consistency90%
Website
ActiveOccasional

Colored Squares

Signature ShapeSupporting

The brand uses a set of three colored squares (yellow, green, and blue) as a recurring visual element.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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