Zlatá rybka, z.ú
The Caregiver“Zlatá rybka plní přání vážně nemocným dětem.”
Serves Seriously ill children and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Zlatá rybka, z.ú anchors on a vivid Blue (#5453f4) as their primary brand signal, paired with Orange (#a79583), and accented by Yellow. The palette balances warm and cool tones.
#5453f4
Primary
#a79583
Secondary
#fcdc0d
Accent
#dbdce5
Accent
#8481e1
Accent
#e1c328
Accent
Typography
Headings set in var(--font-inter) (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zlatá rybka, z.ú uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: whimsical, friendly, charitable.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Zlatá rybka, z.ú is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
candid, real-life
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Vivid Purple
Used for the logo and accents, conveying a sense of hope and magic.
Inter
Used for headings and body text, providing a modern and readable feel.
Metaphorical
The brand name is a metaphorical reference to a golden fish that grants wishes.
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