Zopa logo

Zopa

The Jester

Kompletní dětská výbava, která potěší i rodiče

Consumer Goods·Baby & Children's Products·zopadesign.com

Serves Parents of young children

PoppinsFriendlyReliableModernPlayful10/12 intel

What Drives Them

🎭
The Jester

Finds joy in the moment. Connects through humor and lightheartedness.

SafetyComfortInnovationFamily

Color Intelligence

Zopa anchors on Orange (#ec662b) as their primary brand signal, paired with Orange (#f18c5d), and accented by Orange. The palette leans warm — inviting and energetic.

#ec662b

Primary

#f18c5d

Secondary

#f5b091

Accent

#fad4c4

Accent

#fffcfb

Background

#000000

Background

warm palette(6w/0c)Orange

Typography

Zopa uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
PoppinsBodySans Serif
Aa
PoppinsHeadingsSans Serif

Logo Anatomy

Zopa uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Zopa is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
80%
Warmth
75%
Confidence
65%
Formality
35%
Urgency
30%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

dětská výbavapotěší i rodičeZopa Design

Design Playbook

Photography

Product Focused, Lifestyle

Lighting

natural

Color Treatment

vibrant

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Regional presence, headquartered in Prague, CZ, communicating in 3 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

regional

Languages

cs, sk, en

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Zopa Orange

Signature ColorSupporting

Used in the logo and as a highlight color throughout the website, specifically #ec662b.

Consistency90%
WebsiteSocial
ActiveOccasional

Poppins

Typography CodeSupporting

Modern and rounded sans-serif font used for headings and body text, creating a friendly and approachable feel.

Consistency95%
WebsiteSocial
ActiveOccasional

Bright and Airy

Photography Style CodeSupporting

Product photography features bright lighting, clean backgrounds, and a focus on showcasing the products in a positive and appealing way.

Consistency85%
WebsiteSocial
ActiveOccasional

Descriptive Names

Naming ConventionSupporting

Product names are descriptive and clearly indicate the product's function and target user.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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